Cookie Policy

This is the Cookie Policy for, our apps, tools and similar services (the “Site”).

Protecting your personal information is important to us. As well as our cookie policy, we recommend you read our Privacy Policy to understand how we collect, use and protect your personal information.

What is a cookie?

Cookies are small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics.

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or take a look at the All About Cookies website which offers guidance for all modern browsers.

There are different types of cookies. Most cookies are deleted as soon as you close the browser – these are known as session cookies. Other cookies, known as persistent cookies, remain on your machine until they either expire or you delete them.

Traffic log cookies help us identify which pages are being used. This helps us analyse the data regarding each web page and better deliver the information consumers want. This data is only used for statistical analysis.

How does use cookies?

Cookies used by generally fall into the following groups:

  • Critical: These cookies are essential for our site to function correctly. Without these cookies, our site won’t work properly.
  • Functionality: These cookies allow us to remember choices and provide enhanced personal features.
  • User Interactions & Analytics: These cookies help us understand what pages, articles and posts are of the most interest to you. This information is collected anonymously – we don’t know who looks at what.
  • Advertising or Tracking: These cookies are used to promote our services on third party websites, and also help establish what you may be interested in based on previous visits. Links are also shared on social media sites, and those sites may use your interactions with to display related ads. If Assistall pages contain advertisements, cookies may be used to deliver content that is relevant to you. Tracking cookies can be used to check referrals between ourselves and third party partners.

Whilst we audit the types of cookies used on our Site, it is possible that the services we use may make changes to their cookie names and purposes, and our cookie policy may not immediately reflect these changes.

Cookies that are not used to improve your user experience and the Site only provide statistical information about how users interact with the Site. Information derived from cookies are not used to identify individual users.

Assistall also works with third parties to provide relevant services through and on our site, and they may use cookies.

How can I control or delete cookies?

Most web browsers enable cookies as the default setting. To stop cookies from being stored on your machine, you will need to adjust the browser settings. You can find more information about this directly from your browser, or alternatively by checking instructions on

You can stop Google Analytics from collecting data by downloading and installing the Google Analytics Opt-out browser add-on.

If you want to delete cookies already on your computer, you will need to locate the file or directory where your cookies are saved. Many web browsers also allow users to delete stored cookies.

Please note: by deleting or disabling cookies, the Site may not function correctly and certain features may not work.

Cookies we use

Below is some additional information about the cookies we use.

Cookie NameDescription
_gaGoogle Analytics client ID
_gatGoogle Analytics randomly generated IDs and campaign information
_gidGoogle Analytics randomly generated IDs and campaign information
catAccCookiesCookies to remember your acceptance of cookie consent.
wfvt_Session cookies that contain information about your general geographic location, and are deleted after you close the browser.
IDEGoogle cookie to serve relevant content.
NIDGoogle cookie to serve relevant content.

Advertiser Disclosure is an independent platform containing comparison tools, voucher codes, deals, reviews, money saving articles and information that aims to provide you with tools to make better decisions. Whilst we remain independent, some retailers or brands may pay us a commission when you use a voucher code, deal, comparison tool or click from our website to theirs and complete a purchase or action. We split our commission 50/50 with our charity partners, so when you support Assistall you are also supporting amazing UK charities. You can find out more about how it works here. We may receive compensation to promote certain voucher codes, deals or information on, but this does not influence our independent reviews and information. Whilst we endeavour to provide extensive coverage of all deals and offers, priority in posting and updating this information is given to retailers and brand who will pay us a commission. As such, there may be additional or alternative deals, offers, services, providers and products may be available elsewhere. Please do not interpret the order information appears on as an endorsement or recommendation from us.